The East Central Indiana Regional Partnership has developed a magazine publication featuring the region’s amenities and attractions. The regional economic development organization partnered with Journal Communications, an integrated media company based in Nashville, TN, to develop a content marketing program.
“With unemployment rates hovering around 4% and population numbers declining in the region, the Partnership will be utilizing some of its resources in 2017 to promote quality of life,” said Mindy Kenworthy, President & CEO. “This regional publication is a result of that strategy. It will be used along with the organization’s other marketing materials to promote east central Indiana and it is my hope that other organizations such as chambers, tourism and major employers – will also distribute the publication as they recruit visitors and talent to the 10-county region.”
The Livability East Central Indiana magazine features articles and photography illustrating the region’s business climate, quality of life amenities and tourist attractions. The magazine will be distributed to businesses, site selection consultants, newcomers and visitors to east central Indiana. In addition to the print magazine, a digital version is also available online at www.ecirp.org.